How to Use Facebook And Drive Traffic to Your Website?

Facebook is one of the largest social networking site and is among the top 10 sites surfed worldwide according to Alexa Rankings. Not many webmasters are aware of the power of Facebook and how they can effectively utilise it to get traffic to their site and build their site. So let us discus the techniques you can use to gain exposure for your site and your business on Facebook.com.

1. Build your own network on Facebook:
As is the case with most of the social networks you need to have a network of friends. You can join a few groups dedicated to your niche or subject you blog passionately about.Send friend requests to all the people in the group you have joined. Facebook has a very good feature where it gives you some friend suggestions depending on how closely your interest match with somebody else on Facebook. You need to sound as honest as you can while sending a friend request in order to convince others to join you as a friend and make your network grow.For example if on an average10 people join you as a friend everyday on facebook, you will have a network of 1000 people after 3 months, isn't that an impressive number to start with.

2.Update your status on Facebook.com regularly:
It is imperative that you log in regularly and update your status every single day. Don't use predefined templates which can be boring because everyone uses them. Try to be innovative, use love quotes or funny one liners, jokes or work ethics. The main purpose of this ordeal is to grab the readers attention and make them curious to know more about you.

3.Make a business Page:
Everybody on facebook creates a personal page for him/herself. Creating a business page is similar to creating a personal page, you can add your business logo and other relevant details for others to contact you and help grow your business. you can promote your business page on Facebook using blogs, ad campaigns. Encourage others to become a fan of your business by offering them some incentives like T-shirts,books,caps,etc.

4.Change your relationship Status Frequently:
It is generally assumed that people don't change their relationship status regularly as compared to other details in their profile. Facebook places a great deal of importance to changes in relationship status and any changes made to it is sent to all your friends as a very important news feed.Many people use this loop hole to attract attention to their profiles. It can be used to get visitors to your profile but it may not reflect you true relationship status. If you use this technique to draw attention make sure you promote your site and your business on your personal page as well.

5. Attend as many events as possible:
Facebook was originally intended as a social network to help friends gather at a place to celebrate an event. All the upcoming events are given a very high priority by Facebook. When you attend most of the online events, people will tend to recognize you and out of curiosity will try to visit your profile to learn more about you.

6.Import your blog Feed:
If you are a passionate blogger, you can use facebook as a medium to get traffic to your blog. You need import your blog's feed into facebook and publish them as facebook notes. Encourage your visitors to comment on your Facebook notes and tag your articles.

7. Comment on popular groups:
Visit all the groups you have joined on Facebook regularly and post comments or suggestions . This will attract attention of other members of the group towards your Facebook profile. Try to add something which will be beneficial for the group or post a link that will help in the discussion.

8.Start an event:
Events are most popular in Facebook and if promoted properly are capable of having a viral effect and sending millions of visitors to your website. All you need to do is send an invitation to all the friends in your network and if the event is interesting enough your friends may forward it to their friends in the network. This will go a long way to promoting your site.

So one needs to carefully plan to promote their site on Facebook the largest social networking site and get continuous and targeted traffic which will benefit their site in the long run.